NextStage Member Tools Explained

For anybody keeping track, here are our current tool offerings to NextStage Members. We keep adding tools as they become available and will update this list periodically. Some tools require training, some tools require our tracking code be on a digital property, some tools are so new they don’t have their own icons yet.

For those who don’t know, NextStage Membership costs $250US/year. There are lots of other benefits. Come play with our toys. They’re lots of fun and so are we.


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Next Tool Releases from NextStage

I posted this earlier on LinkedIn and Facebook, now for the general public as well…

NextStage AgePersuader

NSAP reports what age groups will respond best to material and in what percentagesThe next tool out of the gate will be The NextStage AgePersuader (NSAP). NSAP is much like NextStage’s GenderPersuader Tool (NSGP). You give it material to analyze, it indicates what age groups are most likely to respond and in what percentages (NextStage’s GenderPersuader Tool indicates which genders will respond and in what percentages). Like all NextStage tools, NextStage AgePersuader is easy to use (enter your bona fides, enter a file or url to be analyzed, hit [Submit] and get your result) and the results are (we think) easy to understand. NextStage Political Analyzer Tool (NSPA) users are familiar with the NSAP output as age persuasion is part of NSPA’s output.

NextStage GeoScope

NSGS reports what age group percentages, gender percentages and RichPersonae exist in a given geographic locationNextStage GeoScope (NSGS) – NSGS is different from most of the other tools in that it derives data from NextStage’s OnSite Tool (NSOS). Some group members may remember conferences where, during my presentations, I presented charts of how different geographic locations were thinking and responding to online material, and how to design navigation to make use of their thinking/decision making/motivational styles (ala NextStage’s PersonaScope Tool (NSPS and aka the {C,B/e,M} matrix). NSGS will do much the same and will include both an age and gender breakdown of online traffic for a given geographic region.

The home page will present a list of geographic locations ET has learned about via NSOS. Entries can vary from something as specific as “Washington, DC” to something as broad as “Scotland” and are dependent on how much traffic has been analyzed from what geographic locations in a given time period (we’re thinking we’ll update it weekly). If you see a geographic location you’re interested in, enter your bona fides, select a geographic location from the list (that’s the only input you give it). NSGS returns the age breakdown (as in NSAP), gender breakdown (as in NSGP) and top four RichPersonae (as in NSPS) from that geographic area.

NextStage GeoScope pulls data from the NextStage OnSite tool (so it’s pulling data from what’s really out there) and you don’t have to be a NextStage OnSite subscriber to use it. Also this is a tagless tool, meaning you don’t need to tag anything to use it.

We’ve been thinking about this tool for a while and some work I’ve been doing with an international design&marketing firm has solidified the idea and need for this tool. For those who’ve been following us for a while, it’s basically an extension/upgrade of our InFocus Reports. The image above is from an InFocus Report. NSGS will be similar.

NextStage BlueSky-Confidence Gauge

NSBC is the NextStage BlueSky Meter and the NSSA Confidence Gauge in a single reportNextStage BlueSky-Confidence Gauge (NSBC) – NSBC is literally the BlueSky Meter and NSSA’s Confidence Gauge in one tool. We’ve decided to combine these two functions into a separate tool based on the number of people who are using the NextStage Political Analyzer Tool (NSPA) simply to get a combined BS-Confidence result. I was explaining these two elements during a training, that some of the results were indicating “This person is extremely confident what they’re writing is BS”, “This person has absolutely no confidence in what they’re writing, hence they believe it is BS”, … and half the class’s eyes lit up, so a separate tool it’ll be.

NextStage Information Designer

NSID determines the best information layout for a given audience, product/service, delivery platform, output medium and outcome combinationThe last tool in this cycle is NextStage Information Designer (NSID). NSID is very similar to NextStage Ad Placement Tool (NSAD) in that it asks some 30 questions regarding the audience, offering, delivery platform, output medium (brochure, webpage, tri-fold, mobile, kiosk, flyer, …) and desired outcome and determines the best outer (“landing” in web terms) and inner information formats (“pages” in web terms) to use to maximize desired results. This is another tool we’ve been thinking about for a while and some recent work has solidified the necessity of it.

On the horizon:
NextStage Advertising Intelligence (NSAI) – The closest online tool to our full desktop TargetTrack tool (an old, out of date brochure can be seen here. TargetTrack will always be available as part of our consulting packages) we’re finishing up some of the equations, at which point Charles, our CTO, will have his folks turn it into working code.

Charles is also busily at work on an “OnSite Lite” that will only have the three most often used reports and be available at a fraction of the cost of our current OnSite tool (or so he tells me) and handle geometrically higher traffic volumes/site.

And that’s the news from Scotsburn and Nashua.

May it be a happy, busy and profitable Autumn for all of us.


Addendum

During conversations yesterday I was reminded that NextStage had several free online tools that could easily be converted to our new store system. One of these, InFocus, is mentioned above as the precursor to NextStage GeoScope.

Some of these other tools will be rolled out in our store system over the coming months. Most will be pulling data from our OnSite system (currently monitoring visitor traffic in over 50 countries). Only data allowed by OnSite clients will be used in these tools. These tools will be tagless, meaning you won’t need to tag your site to use them.

These tools include:

  • NextStage Market Persona (NSMP) – NextStage Market Persona will offer a list of markets (travel, medical, educational, automotive, industrial, legal, … for example). Pick the market area of interest to you and NSMP will report the top RichPersonae (what NextStage PersonaScope reports) for that market. Knowing how the majority of people in a market think, make decisions and what motivates them should be useful when developing creative. We think so, anyway…
  • NextStage Predictive Echo (NSPE) – NextStage Predictive Echo is for clients who don’t want OnSite and still want to make use of NextStage’s Evolution Technology in their online efforts. NSPE reads through traffic logs, the web pages the traffic logs involve and determines how to improve site performance regarding messaging, goals, redesign, etc., are concerned.

There are other tools still on our shelves. We’re learning what tools make sense based on how current users are using the existing tool set. Interested folks can also contact us directly should you need a tool you can’t find elsewhere. Chances are we already have it, something quite close or can make it in record time.