Reading Virtual Minds Volume I: Science and History, 4th edition

NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics It’s with great pleasure and a little pride that we announce Reading Virtual Minds Volume I: Science and History, 4th EDITION.

Reading Virtual Minds V1: Science and History, 4th edThat “4th EDITION” part is important. We know lots of people are waiting for Reading Virtual Minds Volume II: Experience and Expectation and it’s next in the queue.

But until then…

Reading Virtual Minds Volume I: Science and History, 4th EDITION is about 100 pages longer than the previous editions and about 10$US cheaper. Why? Because Reading Virtual Minds Volume II: Experience and Expectation is next in the queue.

Some Notes About This Book

I’m actually writing Reading Virtual Minds Volume II: Experience and Expectation right now. In the process of doing that, we realized we needed to add an index to this book. We also wanted to make a full color ebook version available to NextStage Members (it’s a download on the Member welcome page. And if you’re not already a member, what are you waiting for?)

In the process of making a full color version, we realized we’d misplaced some of the original slides and, of course, the charting software had changed since we originally published this volume (same information, different charting system). Also Susan and Jennifer “The Editress” Day wanted the images standardized as much as possible.

We included an Appendix B – Proofs (starting on page 187) for the curious and updated Appendix C – Further Readings (starting on page 236). We migrated a blog used for reference purposes so there may be more or less reference sources and modified some sections with more recent information.

So this edition has a few more pages and a few different pages. It may have an extra quote or two floating around.

You also need to know that Reading Virtual Minds Volume I: Science and History is a “Let’s explore the possibilities” book, not a “How to do it” book. As such, it deals with how NextStage did it (not to mention things that happened along the way). It does not explain how you can do it. This book’s purpose is to open a new territory to you and give you some basic tools for exploration.

There are no magic bullets, quick fixes, simple demonstrations, et cetera, that will turn you into jedis, gurus, kings, queens, samurai, rock stars, mavens, heroes, thought leaders, so on and so forth.

How to Do It starts with Volume II: Experience and Expectation and continues through future volumes in this series. We’ve included a Volume II: Experience and Expectation preview with a How to Do It example on page 302 so you can take a peek if that’s your interest.

That noted, I’m quite sure that you won’t get the full benefit of future volumes without reading this one because unless you’ve read this one you won’t understand the territory you’re exploring in those future volumes.

Reading Virtual Minds V1: Science and History, 4th edThat’s Reading Virtual Minds Volume I: Science and History, 4th EDITION. It’s so good and so good for you! Buy a copy or two today!


Posted in Analytics, Consumer Psychology, Marketing, NextStageology, Predictive, Research, Social, Tools, {C,B/e,M}sTagged , , , , , , , , , , , ,

Introducing NextStage Surveys


Many of you may have seen the survey that Joseph sent out. If not, the English version is at http://65.98.76.91/, the Italian version is at http://65.98.76.90/ and you should definitely take them.

This post is introducing one of NextStage’s undocumented services – Surveys. NextStage has been doing surveys for over seven years with over 7,300 results to date. We’ve helped companies both large and small from inception to conclusions. We maintain stringent levels of confidentiality for both our clients and survey participants, and our pricing is highly competitive.

NextStage offers:

  • Survey Design
  • Data Collection
  • Data Analysis
  • Survey Hosting

All surveys are designed to get the maximum out of a minimum number of questions. NextStage works closely with clients

  1. to learn what they want to know,
  2. and design a survey that will gather the required information
  3. without revealing what’s being studied (to insure that results are genuine and not biased by the moment or recent events).

Not only do clients get the standard analysis – the pixel in the pie charts – clients also get the Evolution Technology (ET) analysis of the participants as a whole and by any number of segmentations, many of which only NextStage can provide:

  • Rich Personae Analysis (How to get them to think the way you want them to think, what motivates them to act, how they will act and when)
  • Veridification (Were participants responding truthfully and to what degree were they not?)
  • LifeLining (Did the participant poll others before responding to a question?)
  • PiggyBacking (was more than one person “at the keyboard” when taking the survey?)
  • How were participants thinking when responding to the survey?
  • What will cause them to act/not act?
  • When will will act/stop acting?
  • What questions caused the most internal debate?
  • What questions were the most important?

And remember, NextStage’s ET gathers all this information without asking, only by observing, with 98%+ accuracy on your survey platform or ours. In addition to handling all aspects of online surveys, NextStage can offer guidance and staff training for companies doing their own phone or in-person studies, depending on client needs.

Get in touch with NextStage before you do your next study and we’ll help you get way more bang for your buck. FYI NextStage Members get the customer 25% discount on all surveys.

(this has been a public service announcement brought to you by those kind folks at NextStage Evolution)


Posted in Marketing, Research, Social

NextStage’s Social Interferometer Determines Candidate’s Best Position in Social Campaign

NextStage has been researching many aspects of social networking and related social behaviors on- and off-line since 1983. Several businesses make use of our expertise by asking us to help them create social marketing strategies and campaigns, and help them put together social marketing teams.

One piece of this work involved a three year research project to determine what social strategies were and were not successful. This research ran from 2009 to 2012 and involved monitoring the social marketing success of over 400 US and Canadian companies. The results were documented in 9 ways to guarantee a winning social campaign and 10 ways to guarantee a losing social campaign.

We quickly learned that the best starting point for a social campaign is to find the correct, best person to take on the social media/marketing campaign. Higher likelihood of success comes when that correct, best person has a team of similarly correct, best people working with him or her and that’s a completely different question that most businesses aren’t designed to answer.

There’s a lot that goes into the technical side of social marketing. Most of that can be learned given enough time.

But the social mindset side of social marketing? Does the person think socially? Do they understand either intuitively or through study how social networks function, what triggers them to act as they do, how to recognize real versus temporary influencers, …?

That was a totally different question. Companies are very good at recognizing managerial talent within their ranks and from a talented pool. Recognizing managerial talent that also has a strong social mindset is something else.

NextStage Social InterferometerNextStage developed a questionnaire based tool, the NextStage Social Interferometer, to help businesses determine what a candidate’s best position would be on a social marketing team; should they lead? would they be a good strategist? could they advise?

NextStage’s Social Interferometer is specifically designed to determine the questionnaire respondent’s best position on a social marketing team. The questions and their order is based on based on our research, studies and 1000+ interviews with people who’ve had positive ROI (their income greatly exceeded their spend) from social campaigns.

The complete NextStage Social Interferometer questionnaire takes most users 2-4 hours to complete and can be thought of as a second-level interview. Alternately, it can save social campaign/marketing job seekers people lots of pain by letting them know ahead of time how successful they’re likely to be, or what role they should apply for in a social marketing effort. We strongly encourage users to take more than one (1) hour and less than eight (8) hours for accurate results.

Enjoy!


Posted in Research, Social