For anybody keeping track, here are our current tool offerings to NextStage Members. We keep adding tools as they become available and will update this list periodically. Some tools require training, some tools require our tracking code be on a digital property, some tools are so new they don’t have their own icons yet.
|NextStage AD Placement Tool (NSAD) was originally developed with the help of agencies and networks such as Razorfish, Critical Mass and casale media. NSAD helps digital and media buying agencies determine which platforms (mobile, online video, game placement, theatrical buy, TV, radio, internet radio, satellite radio, online property, print magazine or print newspaper) will generate maximum response for their creative. There are twenty (20) questions about your audience. Remember, the more accurate your answers the more accurate the results.|
|NextStage Audience Finder Tool (NSAF) reads your creative content and determines where that content’s best audience is located. NSAF saves companies research costs by quickly identifying where new marketing and/or products should be tested for positive response.|
|NextStage Age Persuader (NSAP) analyzes material (blogs, Twitter streams, FaceBook pages, emails, DOC files, …) and determines which age groups will favor the material and by what percentages. NSAP is based on NextStage’s patented technology, been in use as a desktop tool since 2003 and in 2009 was independently evaluated at 98%+ accuracy. Bet you wish your current tool could boast that, huh? NSAP requires Level 1 training to access.|
|NextStage’s BlueSky Meter (NSBM) determines how much BS is in content. Wondering why your audience isn’t responding? Maybe they can tell it’s BS and you can’t. Wonder why something doesn’t seem right to you? Maybe it’s full of BS and you’re picking it up without knowing it. NSBM is designed to analyze material (blogs, Twitter streams, FaceBook pages, emails, DOC files, …) and determines how much Blue Sky is hidden in the content. Please remember that some material is intended to be BlueSkyish. Everybody has a little blue sky in everything they do. This is required for cognitive continuity (few people can exactly remember everything correctly) and to maintain the”fabric of society”. Purveyors of penultimate truth are usually ostracized. NSBM was suggested by FindMeFaster’s Matt Van Wagner and originally documented in The NextStage Irregular #1. This tool requires Level 1 training to access..|
|NextStage Compatibility Gauge is designed to analyze material (blogs, Twitter streams, FaceBook pages, emails, DOC files, …) and determines how compatible the two source authors are.
The results take the form of a gauge rated 0-100% compatible along with three sets of suggestions along three major compatibility axes:
The original concept of this tool came from two requests; a”personals” site company and political parties. Suggestions were then made by another company, this one in the on and offline branded community business, regarding ET’s ability to understand management-employee, brand-consumer, etc., relationships and the NextStage Compatibility Gauge is the result. NSCG requires Level 1 access.
|NextStage Client Prospector determines what companies will respond best to your pitch. It doesn’t determine if they’re a market for your product, offering or service, only if they’ll respond to you (are you someone they would do business with?)|
|NextStage Entrepreneur Gauge (NSEG) is another NextStage Wonderment. The original request came from VC firms in Boston, Chicago and Los Angeles. All wanted something that would prescreen candidates prior to the VC investing time in them. NextStage Entrepreneur Gauge is the result (pretty good for a company that’s repeatedly refused VC funding, huh?)
NSEG asks seven (7) questions and determines if the respondent would be a good venture funding candidate. Like all NextStage tools it’s simple to use, fast to respond and wonderfully fun (okay, we think it’s wonderfully fun). Remember, NSEG analyzes the individual navigating the site, not the person answering the questions, unless they’re one in the same person. NextStage Entrepreneur Gauge determines if you have the qualities an investor, investor group, venture capitalist, angel investor, etc., thinks are worth funding. This doesn’t evaluate your pitch or idea, it evaluates you from an investor perspective.
|NextStage Experience Optimizer evaluates the pscyhological, behavioral/effective and motivational drivers of digital property visitors in real time then sends suggestions for optimizing the visitor’s experience with the goal of increaseing business outcomes to the client’s CMS or the visitor’s browser. These suggestions increasing engagement, stickyness, conversions, … there are many terms for it and they all come down to taking postive, desired and intended action. If visitors aren’t doing that, your site isn’t working.
You must have a site with our tracking technology to access this tool.
|NextStage’s Gender Persuader Tool determines how strongly your content will appeal to each gender. Your content may be going out to a largely male audience but if its design works best with females it’s time to redesign that content. NSGP requires Level 1 training to access.|
|NextStage Immediate Sentiment Gauge determines how visitors are responding to your digital property in real time. Do they like it? Do they hate it? Are they neutral? This tool helps you determine visitors’ responses to your marketing as they encounter it, not hours, days, weeks or months later, and all visitors to your property are in the study group, not just a few or those specially selected. You must have a site with our tracking technology to access this tool.|
|NextStage Job Prospector determines what companies will respond best to you, where you’ll fit in and where you’ll be happy. It doesn’t determine if they want what you do, only that once in, you’ll thrive there (you and your work will be honored and respected).|
|NextStage Love Finder is one of our more controversial tools – not from a user standpoint, but from a potential client standpoint. Clients tell us they’ll see this tool and decide we’re flakes, yet this tool has been used worldwide by several thousand people to determine where they’ll find compatible life-partners and we’re happy to say we continuously get comments from people who contact us with happily-ever-after stories. Let’s see…make people happy-ever-after or deal with a prospect that’s already proven they’re a flake…yeah, no-brainer, that.|
|NextStage Looking Glass is only available to law enforcement, security and select other clients.NextStage Looking Glass monitors online properties and determines in real time if stalkers, predators, or others with harmful intent are on a given property (such as a children’s chat room or large public venue site). NextStage Looking Glass sends an alert to the client that some visitor is worth investigating. It is up to the client to respond and how. Note that NextStage Looking Glass does not recognize personally identifying data. It’s ability is limited to knowing that the user of a given device at a given location is behaving in ways that have historically indicated threatening behavior. It does not know who that user is, only that they are behaving in a threatening manner. NextStage Looking Glass provides profiling information to the client upon which the client makes a response decision. NextStage Looking Glass is based on an early 2000’s Toronto PD request for tools to monitor online chat rooms.|
|NextStage Love Jones (NSLJ) is another of our more controversial tools and again, not from a user standpoint but from a potential client standpoint. Clients tell us they’ll see this tool and decide we’re flakes, yet this tool has been used worldwide by tens of thousands of people to determine what they need to change about themselves to be better life-partners. We’ve received gratitude emails from people using NextStage Love Jones to make their lives better and richer from across the globe. So, much like prospects who are irked by NextStage Love Finder, NextStage says”Phphttt!“|
|NextStage NeuroPrint (NSNP) determines the relative strengths of all modalities in a given document. This information can be used in everything from marketing to policy determination to psychotherapeutics. This tool is only available to registered NextStageologists.|
|NextStage OnSite monitors online property visitors in real time and reports what’s working and what’s not working for them. It determines age, gender, if you need to increase or decrease your price, increase or decrease your number of offerings, what’s motivating visitors to leave, to stay, to convert and more. It’s a powerful tool that helps companies, content providers and designers know what to provide visitors so they stay engaged and active. You must have a site with our tracking technology to access this tool and have Level 1 training to use this tool.|
|NextStage has been correctly predicting political outcomes since 2004, usually months in advance, and largely because of the NextStage Political Analyzer (NSPA). NSPA determines how well a politician’s rhetoric is going to be received and by whom, if people believe the politician is lying, believes the individual will do good (or harm), so on and so forth. NextStage Political Analyzer requires Level 1 training.|
|NextStage Predictive Echo (NSPE) reads through digital property historical server log files and the actual property page designs that are described in those server log files to determine the psychological, behavioral/effective and motivational reasons visitors were not engaging with your digital properties. It’s a powerful tool that helps companies, content providers and designers understand the exact yet often unrecognized reasons visitors did or didn’t respond to digital properties as desired. The result is a deep knowledge of how to modify existing and future property designs to keep visitors engaged and active. NSPE requires access to server logs, historical digital properties and Level 1 training.|
|NextStage Political Reader (NSPR) analyzes traffic across a large number of digital properties and determines the political leanings of visitors. It determines if someone will vote left or right at that moment, not in the booth, and regardless of what they’re thinking about. Used daily, it determines political leanings and election outcomes with incredible accuracy. NSPR can be attached to a specific online property, a group of properties (such as part of a political network) on an entire inventory of sites (such as we do here at NextStage). NSPR requires NextStage’s tracking technology to be active on a property before it can determine the political leanings of visitors to that property. NSPR requires Level 1 training to use. NSPR grew out of NextStage’s Political Analyzer (NSPA) tool and publishing the results daily. Individuals and groups wanted to know if ET could determine if someone was a Republican or Democrat. The concepts of”Republican” or”Democrat” were a bit too parochial for us. Much more appealing (and more globally applicable) was determining if someone was politically”Right” or”Left”. It took a few years to work out the math and, after about a year of testing, we published NSPR on NextStage’s Politics blog. NSPR was first used in the 2012 US Presidential election cycle and predicted the outcomes of the popular vote to within a few tenths of a percentage point days in advance.|
|NextStage PersonaScope (NSPS) analyzes digital material and determines what audience types will respond most positively to it. It’s a powerful tool that helps companies, content providers and designers develop content for their intended audience rather than developing blindly. In addition, NSPS is being used by several individuals who are training themselves to think and respond differently in different situations (much like NSLJ). NSPS requires Level 1 training.|
|Originally developed at the request of a major job site, NextStage Resume Rater (NSRR) reads an individual’s resume as an HR person would and determines how the typical HR person would respond to it on a psycho-cognitive and -emotional level. Note that NextStage Resume Rater isn’t responding to the individual as a person, only to what’s in the individual’s resume and specifically to the person who wrote the resume. This means that if you’re called in for an interview and your resume was written by somebody else, the interviewer will be psychologically prepared to interview the resume writer, not the individual referenced by the resume. NSRR requires Level 1 training.|
|NextStage Sentiment Analytics (NSSA) is the first of several NextStage Wonderments (an online tool) that analyzes any blogs, Twitter streams, FaceBook pages, … (online social media in general) and provides you with both quantitative and qualitative information about the conveyed message, its possible effect on a general audience as well as information about the author.
NextStage Sentiment Analysis contains ten (10) separate sections that can be considered separately or holisticly. These ten sections are:
NSSA requires Level 1 training.
|NextStage Social Interferometer was developed because NextStage was often asked to help companies develop social marketing teams. Based on an interview format, NextStage Social Interferometer requires the candidate to answer a series of questions over a few hours time. Once completed, NextStage Social Interferometer determines the candidate’s best position on a social marketing team and this determination can range anywhere from”Don’t let them near the team” to”This one’s your Chief Social Officer”.|
|NextStage SampleMatch (NSSM) provides a detailed list of the cognitive, behavioral/effective and motivational drivers for any geographic location NextStage is monitoring. This information is used by content providers, designers and property owners to craft highly targeted, location-specific content. Location size can vary from continent down to postal or area code. NSSM requires Level 1 training.|
|NextStage TargetTrack (NSTT) determines which age groups will a) respond to, b) understand and c) act upon your content. This tool is only available to registered NextStageologists.|
|NextStage Veritas Gauge (NSVG) determines how truthful visitors to your properties are when they’re filling out forms and such. You must have a site with our tracking technology to access this tool. NSVG requires Level 1 training.|