Clarifications to a podcast – I was recently mentioned (quite positively, me thinks) in a podcast. The speaker made a few mistakes though…


Drew Sanocki mentioned me in EP #49: Bold eCommerce Predictions with Drew Sanocki of DesignPublic.com up around 36m14s. I was flattered and noted a few mistakes in what was said. I offered the following as a comment (hasn’t appeared yet) so I’m publishing it here in case others are similarly confused.


Hello and thanks for the mention.

Just so there’s no confusion, my name is Joseph Carrabis. You can get most of the scoop on me on LinkedIn. The book is Reading Virtual Minds V1: Science and History. Interested listeners/readers can pre-order V2: Experience and Expectation in NextStage’s KnowledgeShop.

I’d consider myself a researcher rather than sociologist.

The tool you’re mentioning is our Evolution Technology (ET). We currently have four patents on ET and there are more in the queue. ET is considered both base and disruptive. One use is monitoring online behaviors and in doing so, ET does use transient cookies to store things like pagename, sitename and so on.

However, ET neither uses permanent cookies nor gathers any personal identifying information whatsoever.

ET has been independently validated to 98% accuracy determining visitor age and gender while they’re navigating a site. Its ability to identify individuals across websites is due to its ability to recognize an individual’s thought patterns — what we call neuroprints, like fingerprints of the mind — when an individual is on different properties. This ability comes from most people being able to fake just about anything except how they think. How an individual makes decisions, shows interest, demonstrates attention, etc., is the same (at a neural level) regardless of what site they’re navigating or what device they’re using. Again, this is covered in V1: Science and History.

The “job” example you mention is also covered in V1: Science and History. It took about 30 seconds to determine that visitor’s job based only on how they interacted with our site. We don’t have a “jobs” page per se. ET pops up a request that you contact us if it determines you’d get along well here and we have an opening that matches your abilities. It asks no questions, there are no forms to fill out.

Mouse movements comprise about 10-15% of how ET makes its determinations. Its accuracy drops to 83% if the visitor bounces and it works on most commonly used digital platforms (desktops to mobiles, etc).

Our company is NextStage Evolution. We’ve been in business since 2001. ET currently gathers and tracks online behavior in over 100 countries. Companies often come to us to

  1. create custom tools for their use based on ET
  2. advise them on entering new markets or cultural marketing based on our extensive cultural behavioral database
  3. because we’re lots of fun to work with, …

Hope that helps and again, thanks for mentioning us.

Joseph


Posted in About, About MeTagged

Questions for my Readers

I’m having a go-round with myself about making my writing better and more accessible (in all my blogs) to readers. I’m hoping that readers will give me some feedback on some items so I can improve.

Please feel free to give me feedback as comments here, via Skype (nseJDC), email or phone calls. I’m pretty reachable and quite willing to learn.

  • Is my writing friendly or unfriendly?
  • Do people find my use of faux-HTML (things like <CAVEAT>, etc.) irritating?
  • Is my writing just plain difficult to read?
  • Is the use of images in my blog posts distracting, helpful, …?
  • Are my posts just plain too long?
  • Is my writing narcissistic?
  • Do I quote myself too much?
  • Do I concern myself too much with scientific accuracy in my writing?
  • And lastly: Do I need to share more about myself?

I’m genuinely curious, folks, and would appreciate any feedback I can get.

And if there’s something I can do to improve my writing that isn’t listed in the above, please let me know that, too.

Thanks. – Joseph

About Me

Joseph Carrabis is Founder and CRO of The NextStage Companies (NextStage Evolution, NextStage Global and NextStage Analytics), companies that specialize in helping clients improve their marketing efforts and understand customer behavior. You can reach NextStage Evolution at 603 791 4925 or via info(at)nextstagevolution(dot)com.

Carrabis has authored 25 books (most recently Reading Virtual Minds Volume I: Science and History) and over 500 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, social network topologies, and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more. His writings are available at AllBusiness.com, An Economy of Meanings, BizMediaScience, iMediaConnections, Politics2012, Stating the Obvious, That Think You Do, TheAnalyticsEcology and Triquatrotritecale.

Carrabis is a Senior Research Fellow at USC Annenberg’s Center for the Digital Future, Senior Research Fellow and Board Advisory Member for the Society for New Communications Research and served as Founder, Senior Researcher and Director of Predictive Analytics for the Center for Semantic Excellence. He is a member of Scientists Without Borders, the AAAS’ Section Z, the Association for Psychological Science and the New York Academy of Sciences. He was selected as an International Ambassador for Psychological Science in 2010 specializing in trauma and AIDS therapies.

Carrabis has been a lead speaker, guest presenter and panelist at several industry, trade and academic conferences and conventions, ranging from The MIT Enterprise Forum to the International Communications Association Conference on the scientific side and from the eMetrics Summits to XChange to iMedia Summits on the business side. He is invited to present at scientific conferences and contribute to journals more frequently than time allows.

Carrabis has been awarded patents for NextStage’s Evolution Technology, a broad series of patents creating a new field of technology and applications. Evolution Technology allows any programmable device to understand human thought and respond accordingly.