Clarifications to a podcast – I was recently mentioned (quite positively, me thinks) in a podcast. The speaker made a few mistakes though…


Drew Sanocki mentioned me in EP #49: Bold eCommerce Predictions with Drew Sanocki of DesignPublic.com up around 36m14s. I was flattered and noted a few mistakes in what was said. I offered the following as a comment (hasn’t appeared yet) so I’m publishing it here in case others are similarly confused.


Hello and thanks for the mention.

Just so there’s no confusion, my name is Joseph Carrabis. You can get most of the scoop on me on LinkedIn. The book is Reading Virtual Minds V1: Science and History. Interested listeners/readers can pre-order V2: Experience and Expectation in NextStage’s KnowledgeShop.

I’d consider myself a researcher rather than sociologist.

The tool you’re mentioning is our Evolution Technology (ET). We currently have four patents on ET and there are more in the queue. ET is considered both base and disruptive. One use is monitoring online behaviors and in doing so, ET does use transient cookies to store things like pagename, sitename and so on.

However, ET neither uses permanent cookies nor gathers any personal identifying information whatsoever.

ET has been independently validated to 98% accuracy determining visitor age and gender while they’re navigating a site. Its ability to identify individuals across websites is due to its ability to recognize an individual’s thought patterns — what we call neuroprints, like fingerprints of the mind — when an individual is on different properties. This ability comes from most people being able to fake just about anything except how they think. How an individual makes decisions, shows interest, demonstrates attention, etc., is the same (at a neural level) regardless of what site they’re navigating or what device they’re using. Again, this is covered in V1: Science and History.

The “job” example you mention is also covered in V1: Science and History. It took about 30 seconds to determine that visitor’s job based only on how they interacted with our site. We don’t have a “jobs” page per se. ET pops up a request that you contact us if it determines you’d get along well here and we have an opening that matches your abilities. It asks no questions, there are no forms to fill out.

Mouse movements comprise about 10-15% of how ET makes its determinations. Its accuracy drops to 83% if the visitor bounces and it works on most commonly used digital platforms (desktops to mobiles, etc).

Our company is NextStage Evolution. We’ve been in business since 2001. ET currently gathers and tracks online behavior in over 100 countries. Companies often come to us to

  1. create custom tools for their use based on ET
  2. advise them on entering new markets or cultural marketing based on our extensive cultural behavioral database
  3. because we’re lots of fun to work with, …

Hope that helps and again, thanks for mentioning us.

Joseph


Posted in About, About MeTagged

Introducing NextStage Surveys


Many of you may have seen the survey that Joseph sent out. If not, the English version is at http://65.98.76.91/, the Italian version is at http://65.98.76.90/ and you should definitely take them.

This post is introducing one of NextStage’s undocumented services – Surveys. NextStage has been doing surveys for over seven years with over 7,300 results to date. We’ve helped companies both large and small from inception to conclusions. We maintain stringent levels of confidentiality for both our clients and survey participants, and our pricing is highly competitive.

NextStage offers:

  • Survey Design
  • Data Collection
  • Data Analysis
  • Survey Hosting

All surveys are designed to get the maximum out of a minimum number of questions. NextStage works closely with clients

  1. to learn what they want to know,
  2. and design a survey that will gather the required information
  3. without revealing what’s being studied (to insure that results are genuine and not biased by the moment or recent events).

Not only do clients get the standard analysis – the pixel in the pie charts – clients also get the Evolution Technology (ET) analysis of the participants as a whole and by any number of segmentations, many of which only NextStage can provide:

  • Rich Personae Analysis (How to get them to think the way you want them to think, what motivates them to act, how they will act and when)
  • Veridification (Were participants responding truthfully and to what degree were they not?)
  • LifeLining (Did the participant poll others before responding to a question?)
  • PiggyBacking (was more than one person “at the keyboard” when taking the survey?)
  • How were participants thinking when responding to the survey?
  • What will cause them to act/not act?
  • When will will act/stop acting?
  • What questions caused the most internal debate?
  • What questions were the most important?

And remember, NextStage’s ET gathers all this information without asking, only by observing, with 98%+ accuracy on your survey platform or ours. In addition to handling all aspects of online surveys, NextStage can offer guidance and staff training for companies doing their own phone or in-person studies, depending on client needs.

Get in touch with NextStage before you do your next study and we’ll help you get way more bang for your buck. FYI NextStage Members get the customer 25% discount on all surveys.

(this has been a public service announcement brought to you by those kind folks at NextStage Evolution)


Posted in Marketing, Research, Social