Looking for Love? Now You Can Find All the Right Places!
(On the Evolution of Tools)

by Joseph on December 7th, 2011


The NextStage LoveJones ToolI published What Kind of Lover Are You (And Can You Improve)? on That Think You Do and introduced The NextStage LoveJones Tool (NSLJ)1 last Friday (2 Dec 2011).

History

There’s a bit of history behind that tool, some of which is documented in How Do You Define ‘Love’?. In a nutshell, several years back a personals site asked if we could produce a tool that would determine if people would fall in lust. They called it “love” and when we talked with them at length their greater interest was lust.

Lust — or Erotic love — is immediate, tends to be satisfying due to its extreme psychosensual and endorphin stimulating nature (sex is good exercise in case you didn’t know) and — the best part as far as personals sites are concerned — lustful relationships tend to be temporary. Participants tend to tire of each other quickly because once you get past the magic whumpa whumpa there’s not much holding the relationship together. I should also point out that there’s lots of studies indicating 17-30yos primarily want this kind of relationship (sometimes called “f’ckbuddies”) and an analysis of TXT traffic in this age group bears this out. This generation’s momentary pairings purely for tension release make my generation’s barhopping look lame.

The goal of most personals sites is to have people return frequently to queue up for their next go-round. Long term relationships don’t generate a lot of income for personals sites. Yes, they advertise successful long term pairings because the majority of people frequenting such sites are in a state of “hope”, hence market to that hope.

The reality is that such sites profit when people fall in and out of lust or like and definitely not love. The personals sites’ goals, in other words, is to have people make long term commitments to the site, not to people they’ve met through the site because such sites don’t profit if you find the love of your life, they only profit if you find the love of your night, week or month at best.

Anyway, determining such things was beyond ET’s2 ability at the time. However, developing ET-based tools that determined people’s suitability for each other seemed so doable that we kept returning to it through the years.

aHA! Moments

NextStage OnSite Visitor Analysis ToolEventually we figured it out. We didn’t realize we had figured it out at first. We got our first inkling that the problem was solved when we released our NextStage OnSite3 (NSOS) demo. Normally NextStage OnSite reports on visitor activity en masse. The breakthrough was in isolating and reporting on unique visitors.

aHA!Isolating and reporting on unique visitors wasn’t a breakthrough so much as it was a remembering of how ET was originally purposed; to help individual students better understand course material. That form of ET monitored some highly specific aspects of memory and cognition of individual visitors/students. It was while modifying those ET elements for a specific NSOS client that we had our aHA! moment.

We had lots of data (both our own and from a variety of other researchers) on how the brain maps “love” to specific regions, to what degree, at what levels and so on. All that was necessary on our end was to develop the neuromathematics that translated those neural firings to psychomotor behavioral cues (both gross and fine) and then test test test.

Meanwhile, Back at the Barn…

NextStage SampleMatchWhile this was going on, we released our NextStage SampleMatch Tool4. Whenever we release a new tool we get lots of emails about how that tool could be used, specifically how it could be used in ways we never thought of.

Case in point,

Can your SampleMatch tool show me where I’ll find people I’ll like, maybe even someone to fall in love with? …

Well…that wasn’t what it was designed for, and…hmm…yes, it could.

More accurately, it could give you an idea where you’ll find like-minded people, people you’re most likely to get along with.

So while we were testing testing testing the NextStage LoveJones tool we also realized some it’s outputs could be used as inputs to our SampleMatch tool and, as they say…

…the Quest Was On!

NextStage PersonaScope reveals details about individual thinking patterns, behaviors and motivationsOne of the things NextStage LoveJones determines (although it doesn’t report it) is the user’s RichPersona5. RichPersonae are reported by NextStage PersonaScope (NSPS).

Using myself as a test subject, I ran an earlier version of this post through PersonaScope tool to get an idea of how I was thinking, behaving, responding, what was motivating me and so on. NextStage’s PersonaScope tool indicated that I was a V9 RichPersona (Personality Type). This is also known as an ENTJ in some psych profiling systems.

NextStage's PersonaScope thinks evaluated me as a V9 Personality TypeBut a V9? I know a lot about V9 RichPersona/Personality Types because PersonaScope tool tells me a great deal about such things. Basically, at that moment in time and based on what I’d been doing at that point in time, I wasn’t a pleasant person to be around6. Note: We suggest PersonaScope users prevent one bad piece from dominating an analysis of themselves or others by gathering several pieces together into one file, say some emails or blog posts written over several months, maybe 7-10 total, then put them through PersonaScope.

NextStage's RichPersonae Wheel - Click for larger imageMoving ever onward, the next step was to take a look at NextStage’s RichPersonae Wheel. Not quite a Wheel of Fortune and perhaps close in this case. (Note that the image on the right is a simplified version of our RichPersonae Wheel)

For the purposes of using SampleMatch to find a soul mate, life partner, significant other, special someone, …, the next question is “Do I believe Likes attract or do I believe Opposites attract?”

This question is significant because Likes versus Opposites indicates where you should look on the wheel to determine the RichPersonae of those significant others.

Likes Attract - Click for larger imageLet’s say for our example that you learn you’re an A19 Personality Type and you believe Likes attract. You should look for people with A18, A19 and A20 Rich Personae. People with Rich Personae further and further away from A19 are increasingly less likely to make an A19 personality type happy.

Opposites Attract - Click for larger imageUnless, of course, you believe that opposites attract. Opposites attracting allows our A19 personality type to select from a V6, V7 and V8 personality types.

Therefore the next question in the queue is “Is this user a like or opposite type of person?” That’s actually determined in the RichPersonae. My (at that time) V9 RichPersona was very much an opposites attract type of person. Our A19 example is a likes attract type of person.

The Need to KISS

Possible Attractions - Click for larger imageAt this point we sat back a bit. “Okay, we need the visitor to first use PersonaScope to determine their RichPersona, then they need to know if the response indicates a Like or Opposite personality type, then how to map the response to either a “Likes” or “Opposites” on the RichPersonae Wheel, then what? Are we going to ask them to breakdance on their tablets while singing the Oratorio from Carmen? Backwards? In Spanglish?”

We realized that yes, requiring users/visitors to navigate such a solution path violated our own rules and observations regarding how people use tools (not just ours, everybodies’). The best way to get the largest number of people to use anything is to KISS, the “Keep It Simple, Smeadley” rule that’s on each of our tools as Use: Pure and simple, you login, [either upload a file or enter an URL], click on submit and get your result. Clean, quick, simple and neat because we like it that way.

Eventually we decided that ET could figure all this out and without asking the user any questions at all, simply report back the most likely geographic locations where the user might find compatible life-partners. No questions, only results.

And the Winner Is…

Introducing The NextStage LoveFinderSo we developed The NextStage LoveFinder (NSLF) that automatically performs all the steps outlined above. Literally, all you need to do is login and it determines where on the globe you’re most likely to find compatible life-partners.

So if you notice any mass migrations over the next few years…

And we’re also waiting to see if there are certain places where anyone is most likely to be lucky.

The above, by the way, is how tools evolve here at NextStage; either clients make a request or ask a question and we’re off, or sometimes we just go exploring because we’re researchers and that’s what we like to do.

Currently we’re working on two new tools, one directly requested by a NextStage member and the other hinted at by another NextStage member (although they didn’t know it at the time).

And we continue to improve all our existing tools, too.

Busy us, yes?

True TriQuatro

Beta tests and current use of NextStage LoveJones are indicating that culture plays a great role in how people interact with their partners. Fascinating stuff, this, we thinks!


The NextStage LoveJones Tool1 – The NextStage LoveJones tool measures a bunch of factors and determine what, if anything, the user could do to improve their relationship with their life-partner(s).

2 – If you’re new to this blog or NextStage in general, ET is Evolution Technology, something we designed and developed, now being used in over 70 countries worldwide, and is capable of determining and responding to human thoughts through any human-machine interface.

NextStage OnSite Visitor Analysis Tool3NextStage OnSite is a site visitor analysis tool that provides qualitative and quantitative information about visitors well beyond traditional analytics. OnSite even evaluates bounces and lets you know why visitors bounced. OnSite requires only that a simple JavaScript tag be inserted between the </BODY> and </HTML> tag on each page you want monitored. The basic version consists of thirty reports that determine various psychological (“{C,B/e,M} matrix” or “cognitive, behavioral/effective and motivational”) factors about visitors, all of which provide suggestions for improving site conversion. You can learn more on the NextStage OnSite About page.

NextStage SampleMatch4NextStage SampleMatch (NSSM) analyzes NextStage OnSite data collected worldwide and determines the RichPersonae of geographic regions. Clients use this location specific RichPersonae information to insure their marketing material is designed correctly for the available audience.

NextStage PersonaScope reveals details about individual thinking patterns, behaviors and motivations5 – “RichPersona” is the high level concept of an individual {C,B/e,M} (Cognitive, Behavioral/effective, Motivational) matrix. People are always demonstrating how they think (“Cognitive”), how they act based on how they think (“Behavioral/effective), and how how they think motivates (“Motivational”) them to behave as they do. NextStage currently indices 144 RichPersona for most cultures although that number can be significantly higher for specific audiences (east Asian audiences, for example). NextStage’s PersonaScope (NSPS) tool analyzes material and reports RichPersona in depth.

6 – It’s probably worth knowing that we eat our own dog food here at NextStage, so to speak. I took a moment to determine if I really was demonstrating V9 characteristics and yes, I was. Okay, time to put things down or away and go take care of myself so that I would be a better person to be with for both myself and those around me.

I realized my schedule at the time was somewhat harried and that I was putting demands on myself that were both unnecessary and excessive, nor was it making life much fun for everybody else. I took control back and feel better for it (and I’m told so do those around me).