I mentioned in Next Tool Releases from NextStage that we’d be releasing some new tools in the coming months, some of which are being previewed in the NextStage Members area (probably a good reason to become a member, access to tools in the development stage, a chance to shape them before release, discounts on their use thereafter, …)
- NSPM – NextStage PersonaMap works much like NSPS – NextStage PersonaScope in that it determines behavioral, psychological, cognitive and strategy factors of individuals. It is different in that it uses data collected by NSOS – NextStage OnSite rather than having you submit an individual’s material for analysis. NextStage PersonaMap lists some industries ET has knowledge of, you pick one and it reports how web, print and video material should be designed to capture that audience and what traits any personae should have if designed for this audience. It also lists known Myers-Briggs Equivalents.
- NSPE – NextStage Predictive Echo scans web server logs and previous web pages to determine how visitors were thinking, determines how much of your audience was getting your message historically, then makes suggestions for your next design efforts.
- NSSM – NextStage SampleMatch lists psychologic and behavioral traits about visitors to various sites we monitor worldwide. The information is presented in regional, industry, time and gender based formats. This information is useful when designing marketing and creative material for specific audiences. More industries, locations, etc., will be available as we have time and before the tool is launched. The tool updates once every 24 hours.
- NSVG – NextStage Veritas Gauge uses data from NSOS – NextStage OnSite to determine how many visitors to sites are entering truthful information online to blogs, comments, forms, etc.